I Feel
Zwara 3rd edition
Doha, Qatar, 2023

From Forever Valentino exhibition we realize the important of the space and the environment to help and inspire designers, so we start thinking of an interactive space that helps designers to express their creativity and communicate with all details of their design

And we saw “DO NOT TOUCH”  everywhere, it was the first image I captured at the Forever Valentino exhibition. But I wanted to touch, I wanted to feel it! The idea of "I feel" came from the need of touch things ! and I wanted to explore it beyond just feeling the fabric and I thought what if the fabric can feels you. What if I can feel as a space, I can feel as a  fabric,

 In our collaboration we are trying to explore the future of fashion and architecture. We  create a prototype of a space (fashion design studio) where you can design and connect with your surroundings, your tools and your design in new ways.

I feel is not just a brand, it is all the moments behind each design decision. I feel is a the design studio with all its stories, it is a unique environment that inspire, engage and innovate the industry of fashion design.

We hoped to give designers a new way of thinking about their design spaces by combining the best of today's technology with traditional architectural and fashion design.

It is the life energy in form of an electric loop

The "I feel" project is an innovative concept that aims to capture the life energy of individuals and convert it into an electric loop. The project utilizes touch sensors that measure the intensity of touch between people and objects, turns this information into  form of music and color, creating a unique melody based on the energy levels of individuals and their environment.

The touch sensors used in the project are designed to leverage the physical ability of the human body to let electricity flow through it. The sensors are completely harmless and do not pose any risk to individuals using the system.

And we added a vibration sensor to the system in two innovative ways. Firstly, the sensor will detect the vibrations caused by the user's interaction with the space and convert them into sound representations. Secondly, the sound produced will not come from traditional speakers, but rather from the objects themselves. We plan to achieve this by utilizing a vibration connective technology that will turn the table surfaces and ground into speakers.

This technology will add another level to breathe life into the surroundings by enabling users to communicate with objects through changes in their stability. The objects will, in turn, respond by producing a different type of vibration, creating a dynamic exchange of energy and sound in the space.

 Overall, this project is aimed at bringing an interactive and immersive experience to the user, enabling them to communicate with their environment in a novel and exciting way. The project has the potential to revolutionize the way we interact with our surroundings and each other